Goals and conversions
Form submissions, purchases, downloads, and phone or WhatsApp clicks defined as separate events.
Web analytics consultancy and conversion tracking
Objectives, events and reports to analyze requests, purchases and user paths based on available data.
We define the actions to be observed on the site and configure the tools suitable for measuring them: form submissions, purchases, downloads and interactions with contact details.
The measurement plan distinguishes recorded events from actual results and takes into account consent settings and limitations of the collected data.
Data linked to company objectives
The number of visits describes only a part of the use of the site. To evaluate the project, indicators linked to the actions relevant to the company and shared interpretation criteria are needed.
We define events and reports in relation to the work of SEO and at landing page. Measurement helps to identify intervention priorities, within the limits of available data.
From data collection to decision
Consent and privacy
GDPR-compliant banners, consent methods and configurations, with settings that preserve as much data as possible.
Understandable reports
Indicators selected together and presented with the context necessary to interpret them.
Path analysis
Where visitors enter, where they leave, which pages precede a request: the basis for improvement.
What you receive
- 01Measurement plan
- Shared goals, events, and metrics before setup.
- 02Verified tracking
- Configuration controlled event by event, with a test of each conversion.
- 03Dashboard
- Agreed indicators updated automatically, available whenever you want.
- 04Suggestions for improvement
- Interventions on pages and paths ordered by expected impact, to be verified with the data.
From measurement to improvement
- GoalsLet's determine what “work” means for your site and how to measure it.
- ConfigurationWe set up tracking and consent, verifying the quality of the data collected.
- InterpretationWe analyze paths and channels to identify where opportunities are lost.
- TestWe modify pages and forms and check with the data whether the change works.
Frequently asked questions
Do you use Google Analytics?
We use GA4 or other tools based on measurement, management and data processing needs. The choice and settings are defined in the project.
Does the cookie banner reduce the data collected?
Yes, those who refuse consent are not tracked as before. We configure the tools correctly and, where permitted, with methods that estimate the missing data without violating the user's choice.
Can you track calls too?
We can measure clicks on telephone and WhatsApp links on the site. This data indicates interaction with the link and does not, by itself, confirm an actual call or conversation. Any dedicated systems are evaluated based on the needs of the project.
How often do we look at the data together?
With the agreed frequency, usually monthly. The dashboard is always available for consultation; the meeting serves to transform numbers into decisions.
You might also be interested
Websites
WordPress sites designed to present the company, facilitate contact and manage content independently.
E-commerce
B2C and B2B online stores with catalogs, payments and integrations defined on your sales process.
SEO consulting
Technical analysis and content to improve visibility in searches relevant to your business.
Support and maintenance
Updates, backups and checks to maintain WordPress and e-commerce sites over time.
AI integration
Automations to process documents, organize information and reduce repetitive tasks, with defined controls.
Let’s discuss your project
Tell us about your business, your goals and the tools you use. We will assess your requirements, define the work involved and prepare a proposal.